# 1.0: Introduction to Pulsr's AI-powered NFT discovery

Visual content, over text, has quickly become the preferred consumption medium for information, entertainment, news, education, and more. The rise of social media such as Tik Tok has dawned a new age of information that leans heavily on visual or audio consumption. <mark style="background-color:purple;">**At the same time, the rise of NFTs has provided an avenue for digital ownership to take place, where internet participants can now own content, and benefit by reputation or monetarily from the ease of measuring and capturing value through tokenization.**</mark>

The cultural significance of digital ownership is growing. This shift in participant consciousness of owning independently, rather than through middlemen, was first conceptualized via owning “money” through cryptocurrency such as Bitcoin. This realization has permeated into the art world where internet participants can now publish, own, earn a reputation, and monetize their creations which centralized platforms have long benefited from owning, and the attention it attracts.&#x20;

First in finance and now art onchain, the normalization of digital ownership will catch on in other industries as well. <mark style="background-color:purple;">**Non-Fungible Tokens (NFTs) have enormous potential to pioneer the future of digital ownership, yet as long as NFT discoverability requires bootstrapping, discovery scalability will remain stagnant to existing creators and unattractive to future adopters. Currently, NFT creators face three key issues being discovered.**</mark> Firstly, the technology demands time and effort from creators to build multiple audience channels on separate platforms. Secondly, the magnitude of minted work without Web3 Wide indexing positions newly minted pieces at the behest of platform algorithms with rudimentary discovery optimization. Lastly, the centralization of discovery in Web3 creates an inefficient distribution of audience networks and hinders network effects of natural search and discovery.

<mark style="background-color:purple;">**The future of NFT discovery is a non-biased, distributed, and automated model, which requires no-to-minimal integration, or education on best practices for NFT visibility across the iterations of the Web.**</mark> Discoverability must also provide visibility equity between minted creations and future creations, on and offchain, which informs the past, present and future of NFT discoverability across the ecosystem. Distributed discovery will strengthen the visibility of NFTs as a whole while increasing audience interconnectivity through a distributed rather than a centralized model.

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