# 2.0: How Pulsr works

<mark style="background-color:purple;">**The Pulsr Foundation believes this paradigm shift between visual content and digital ownership is leading Web2’s transition to Web3 where distributed ownership, on distributed platforms, becomes the cornerstone of participation.**</mark> As such discovery and visibility must also evolve from centralized models, to a distributed model.

<figure><img src="https://1498690916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbrMaYLPO9kGxOmLTX4Eh%2Fuploads%2FZ4CFQgFhpSifD878qOao%2FScreenshot%202024-02-22%20at%205.49.17%20PM.png?alt=media&#x26;token=4823389b-7a3d-4cdb-9abe-55c995b0bb92" alt=""><figcaption><p>Distributing Web3 Search</p></figcaption></figure>

Since 2021, the Pulsr Foundation has researched, developed and released an AI-powered discovery network that provides distributed Web3 Wide visibility for NFTs across all chains, content mediums and platforms. <mark style="background-color:purple;">**AI is crucial to a distributed discovery system as it is able to label visual and audio content with speed and accuracy while requiring no education.**</mark> Discoverability in Web2 was easier as content was predominantly text-based. This made text-based searches and results easy to match. However, in Web3, content is largely visual and audio which requires an additional text layer. <mark style="background-color:purple;">**The speed at which AI can accurately analyze, label, and conceptualize the volume of NFTs to form a text layer for searching is unmatched and provides a frictionless solution for a discovery standard to be adopted from the start.**</mark>

<figure><img src="https://1498690916-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbrMaYLPO9kGxOmLTX4Eh%2Fuploads%2FLMG3RhVsffywUiIczR9r%2FScreenshot%202024-02-22%20at%205.50.19%20PM.png?alt=media&#x26;token=337d192c-000e-4882-b951-2aed21dfa3a4" alt=""><figcaption><p>Pulsr has now generated over 60m+ metadata labels to improve visibility for NFTs.</p></figcaption></figure>

The network requires no education and no-to-minimal integration by the ecosystem to be utilized. The <mark style="background-color:purple;">**Foundation's technology works by using AI computer vision to analyze multimedia files (image, audio, video etc) stored within smart contracts post or before mint, and stores enriched metadata on a smart contract level that adheres to metadata guidelines aggregated from different protocols where available.**</mark> Furthermore, The Pulsr Foundation focuses on making its developments openly accessible so discovery is distributed as a network, rather than centrally.&#x20;

In instances where metadata enrichment happens before mint, the metadata is stored within the smart contract on the creator’s chosen chain. <mark style="background-color:purple;">**A function that provides permissionless and direct searchability on all platforms.**</mark> Metadata enrichment for existing NFTs however is stored on Pulsr’s blockchain and tagged to the NFT’s transaction ID, which third-party platforms who wish to optimize for visibility can use as Search-As-A-Service.

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