🔮2.0: How Pulsr works
The Pulsr Foundation believes this paradigm shift between visual content and digital ownership is leading Web2’s transition to Web3 where distributed ownership, on distributed platforms, becomes the cornerstone of participation. As such discovery and visibility must also evolve from centralized models, to a distributed model.
Since 2021, the Pulsr Foundation has researched, developed and released an AI-powered discovery network that provides distributed Web3 Wide visibility for NFTs across all chains, content mediums and platforms. AI is crucial to a distributed discovery system as it is able to label visual and audio content with speed and accuracy while requiring no education. Discoverability in Web2 was easier as content was predominantly text-based. This made text-based searches and results easy to match. However, in Web3, content is largely visual and audio which requires an additional text layer. The speed at which AI can accurately analyze, label, and conceptualize the volume of NFTs to form a text layer for searching is unmatched and provides a frictionless solution for a discovery standard to be adopted from the start.
The network requires no education and no-to-minimal integration by the ecosystem to be utilized. The Foundation's technology works by using AI computer vision to analyze multimedia files (image, audio, video etc) stored within smart contracts post or before mint, and stores enriched metadata on a smart contract level that adheres to metadata guidelines aggregated from different protocols where available. Furthermore, The Pulsr Foundation focuses on making its developments openly accessible so discovery is distributed as a network, rather than centrally.
In instances where metadata enrichment happens before mint, the metadata is stored within the smart contract on the creator’s chosen chain. A function that provides permissionless and direct searchability on all platforms. Metadata enrichment for existing NFTs however is stored on Pulsr’s blockchain and tagged to the NFT’s transaction ID, which third-party platforms who wish to optimize for visibility can use as Search-As-A-Service.
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